20/20 Challenge: Day 5
October 25th, 2007
Instead of actually moving into Day 6 of the course schedule, I’ve decided that I’ll continue with completing Day 5 — the sales letter.
(Before continuing, make sure you’ve read Day Zero, Day 1, Day 2, Day 3, Day 4, and Day 4 (Part 2) & 5 to get the gist of this on-going review)
As I mentioned in my Day 4 (Part 2) & 5 update, Michael provides a shortcut for preparing the sales letter and without that shortcut, it would’ve be a long undertaking. Still, it did take more than a few hours to get the sales letter ready and formatted to my liking.
In fact, I never realized just how long sales letters are until I printed mine off to edit it last night — 6 ½ pages. Another thing that jumped out at me while editing the letter was the number of spelling and grammatical mistakes.
Grammar Matters
Normally, I wouldn’t be such a stickler for dotting all I’s and crossing all T’s if it were a blog entry or just a general web page. But, this web page is designed to sell a (high end) product and it comes across as being unprofessional when you can’t even hire a proper proofreader. Of course, this is just my opinion.
The good news is that I’ve already finished editing the sales letter and adapting it to my own product offering. Now it’s time to submit it for review in the private member’s only forum and see what feedback I receive about it.
Manual Owner Perks
I have to admit that having the private forum at my disposal is a great benefit because I can reveal my sales letter — and essentially my niche — in a protect area. Of course, there’s no guarantees that someone won’t decided to rip off my idea completely, but I think it would be highly unlikely.
Most of the people in the forum are already working on their own products and if anyone is just getting started, I’m already well ahead of them, so it’s unlikely they’ll be able to beat me to the punch. Plus, I do believe that there is enough prosperity in this world to go around.
At the end of the day, I’m actually quite proud of myself for making it this far; after considering just how backed up my schedule has been and how much work I’ve needed to complete for this challenge, I feel as though I’m making genuine progress in the right direction.
I’ll do my best to complete Day 6 and update you tomorrow, but there are no guarantees. Remember, when I’m not updating you on my challenge progress, it’s because I have a business to run, other blogs to maintain, client projects to complete, and a life to live. 
| Today’s Expenses: | $0.00 |
| Gross Expenses: | $306.37 |
| Today’s Income: | $0.00 |
| Gross Income: | $0.00 |
| Today’s Time Investment: | 3 hrs. |
| Gross Time Investment: | 15 hrs. |
#1 Ashley Ryan wrote…
October 27th, 2007 at 7:43 pmHello!
I am enjoying the detail you go in to on the program. Just started the challenge myself. And I admire you for forging ahead though you were originally skeptical!!
Keep up the good updates!!!
Ashley Ryan
#2 Teli wrote…
October 27th, 2007 at 9:18 pmHi Ashley,
Thanks for the encouragement and I’m glad to see others taking the challenge.
I’d just like to clear one thing up, though, as I think others may have the wrong impression as well — I was never skeptical of the 20/20 method. I didn’t doubt the 20/20 challenge for a moment. (It may have had a lot to do with knowing the gist of the product before purchasing.)
I know it’s possible to earn $20,000 in 20 days. Been there, done that. My reservations were about his omission of what I believe to be important details for the prospective buyer. Whether these details were omitted intentionally or unintentionally, it didn’t sit well with me.
It’s important that someone knows whether the claim is to earn $20,000 gross or net, plus an accurate assessment of the incidental and explicit costs associated with the project. (And it goes beyond just “hosting and domain name registration”.)
Although much of it can be done for free, in the ebook, he didn’t mention too many “free” options, but wasn’t shy about listing the commercial ones and he also doesn’t mention (in the sales letter) that doing all the steps yourself will significantly add time to the clock.
Basically, I want people to make an informed decision before purchasing because it may turn out they don’t have what is necessary for this particular method to work. Or they may feel jilted after they purchase it with such high expectations of high returns for low investment.
So, skeptical? Nope. Wary & practical? Yep.
~ Teli
#3 skeptic wrote…
November 1st, 2007 at 1:39 pmWhere’s your progress moving forward? did you give up?
-m
#4 Teli wrote…
November 1st, 2007 at 6:14 pmNo.
This is a reminder to others who have other obligations to take care of — balancing your time between the 20/20 Challenge and your obligations can be difficult if you’re unwilling or unable to compromise your time.
~ Teli
#5 John Cowburn wrote…
November 12th, 2007 at 10:52 amWhat happened to Day 6 and onwards, its now november 12th and the last post was on October 21st. have you given up? I’m afraid I have as well, so no sweat.
#6 Teli wrote…
November 13th, 2007 at 10:09 pmHi John,
See the comment above yours.
I’m currently going out of country for the next couple of weeks, so the challenge (for me) is on hiatus, but will resume when I’ve returned home and caught up on my prior obligations.
Like I’ve said, the 20/20 challenge time table for anyone with an already full-time schedule may be unrealistic. Doesn’t mean that it can’t be spread out over months — in fact, it most likely will need to be.
~ Teli
#7 Lee Parratt wrote…
February 20th, 2008 at 5:37 pmIt is now February 20th 2008 - did you ever get past Day 5 of the 20/20 Challenge?
I had to put mine aside after day 3 in late October, 2007 due to extreme work requirements and am now returning to it.
It would be great to hear of your further experiences.
Thanks,
Lee