Managing A Newsletter (With Aweber) - Alternative Small Office Home Office

I signed up with Aweber because the reviews for its service have been constantly glowing for the year that I’ve been reading about them.

I opted for the annual plan which includes an unlimited number of e-mail lists, auto-responder messages, and e-mails per month (yes, I was feeling rather ambitious) and I’ve spent most of the last month clicking around and getting a feel for it.

First, the layout is not like a typical newsletter management administration panel. I’d go so far as to say it’s not very intuitive.

The help section seems somewhat disorganized and one must be prepared for a serious learning curve.

Now that we’ve gotten the negatives out of the way…

Aweber did something I never expected. They sent me a letter and gave me a phone call. It wasn’t a pre-recorded message – it was an actual human being.

I know part of it falls into the grey area of marketing and customer retention, but it was a very nice touch.

After the learning curve has straightened itself out, I can say that I’m happy with my decision. While I won’t abandon my more traditional methods of newsletter management (custom script) any time soon, Aweber is certainly a welcome addition.

And, just for reference, I plan to publish a more in depth overview and review of Aweber, hopefully translating their help section into plain English for those who may be completely new to its service.

[tags]aweber, newsletter management, autoresponder service, aweber autoresponder, aweber review[/tags]